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Shop ByHow Pink Roses & Chocolates Became Our #1 Bestseller (And Why I Didn't See It Coming)
31/10/2025
I didn't expect pink roses to be our top seller this year. I'm Ayu, I've been running Sunny Florist Bali since 2013, and honestly I thought red roses would dominate like they usually do. But something shifted in 2025. Our 20 Pink Roses Bunch With Chocolates has outsold everything else by a significant margin, and after twelve years doing this, I'm still learning what people actually want versus what I think they'll want.
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View The combination makes sense when I think about it. Pink roses are softer than red, less intense, more versatile. You can send them for romance without being overwhelming. For birthdays without being too formal. For thank yous, apologies, celebrations, pretty much anything. Add Ferrero Rocher chocolates and you've got something that works for almost every occasion. Simple but effective.
Why These Five Locations Love This Arrangement
Canggu tops the list by far, which doesn't surprise me given how many orders we get there generally. But specifically for pink roses with chocolates, I think it's the expat girlfriend and wife demographic. Someone's partner is working remotely, stressed about deadlines, needs cheering up. Pink roses with chocolate hits that sweet spot between thoughtful and not-too-serious. We delivered this exact arrangement to Batu Bolong at least forty times in the first three months of 2025 alone.
Seminyak makes sense because it's our neighborhood, close to the shop, easy deliveries. But also Seminyak guests want something elegant without being stuffy. Pink roses photograph beautifully for Instagram, the chocolates add that little luxury touch. Birthday celebrations at beach clubs, anniversary surprises at hotels, thank you gestures for villa hosts. This arrangement works for all of it.
Batu Bolong as its own category (separate from broader Canggu) is interesting. The villa community there specifically loves this arrangement for casual romantic gestures. Not proposals or major anniversaries, just Tuesday flowers to say "I appreciate you." The expat couples there order it constantly, and many, many family and friends order these to expats in Batu Bolong.
Uluwatu surprised me honestly. I thought Uluwatu would want more dramatic arrangements given the clifftop villas and luxury resorts. But pink roses with chocolates dominates there too. Maybe it's the contrast, everything in Uluwatu is already dramatic, the flowers can be softer. Or maybe people celebrating in paradise want sweet and romantic rather than intense.
Kuta rounds out the top five, mostly family holiday orders. Someone's wife's birthday, someone's mum visiting, someone apologizing after a holiday argument. The chocolate addition makes it feel generous without the price tag of our larger arrangements. Kuta customers are often budget-conscious, this gives them impact without breaking the bank.
Two Stories That Stuck With Me
A British man called in February from London, his girlfriend was in Canggu for a month-long yoga retreat. He wanted to send flowers weekly, same arrangement each time, just to remind her he was thinking about her. We delivered our 20 pink roses with chocolates to her villa every Monday for four weeks straight. By week three she was posting about it, very emotional about long distance, how the flowers made her feel connected despite being across the world. They're engaged now apparently, he emailed to tell us in March.
Another order came from a daughter in Melbourne sending these to her mum at Maya Sanur for her 65th birthday. The mum doesn't like red roses, thinks they're too formal, but loves pink. The daughter knew the chocolates would make it feel celebratory. We delivered it the morning of her birthday, the mum called us herself later that day to say thank you, that her daughter knew her so well. That phone call made my entire week.
Why This Arrangement Works
After delivering hundreds of these so far this year, I understand the appeal now. Pink roses are romantic without pressure. Sophisticated without being intimidating. The chocolates add thoughtfulness, shows you put effort in beyond just flowers. It's substantial enough to feel special but not so over-the-top that it's awkward.
If you're wondering whether to order this arrangement, yes. For almost any occasion to almost any location in Bali, this works. We've been delivering it everywhere, constantly, and the response is always positive. Sometimes the simplest combinations are the best ones. Took me twelve years to really understand that.
Visit me in store at: 8557+88J, Jl. Camplung Tanduk, Seminyak, Kec. Kuta, Kabupaten Badung, Bali 80361, Indonesia.